I find that colours towards the red end of the spectrum are easier on the eyes, both when sewing sails and when using them, and I think this is because they are absorbing the UV, rather than reflecting it into my eyes as blue does. Silver would be terrible, worse than white, but if light coloured sails are desired, cream colour is not too bad.
White sails are a common choice because white cloth is less expensive to produce - it's not that the cloth is coloured white but that there is an absence of colour - the fibre has not had to go through a dying process.