Paul,
Sam asked, "Is it even worth...?" and rather than assume they had already decided, I answered,
"My message to Sam & Naomi remains, "No. Not worth it, I think. Other small and cheap measures will likely reward you more." ... that, along with reasons and alternatives, all in line with the title of the discussion.
I don't get your objection at all. I still see no problem except yours.
I'd like to know what Sam & Naomi are thinking.
Cheers,
Kurt