Thanks all - some very helpful advice here!
I will be down at the boat at the weekend so will have a better opportunity to look at this, but I think that revised mast line would be forward of the deck hatch.
As per Graeme's notes / sketch I need to work out how the (already fairly tight) system of doors between the heads / wardrobe works with all this. Currently it's a fairly clever arrangement where the wardrobe door (to starboard) can close off the fore cabin leaving the separate heads door (to port) closing off the heads from the main saloon or you can open that door to close off the main saloon giving what's effectively a much bigger heads compartment for changing etc.
I will get my tape measure out at the weekend and try and work it out.
I hadn't really considered offsetting the mast, but in my head I had always assumed that an offset mast would be offset to starboard given that the sail lies to the port side of the mast so it effectively keeps the sail closer to the centreline - although PJR seems to say the offset doesn't make much difference to sailing performance.
In terms of sail area my initial view was to err on more rather than less on the basis that it is easy to reef if needed, but I appreciate this can be taken too far! We don't really plan to do much racing, but would want to make sure we get reasonable downwind performance.
The existing 135% roller genoa is approximately 20sqm so quite a bit larger than the one shown in brochure plan. And yes it does suck downwind unless you are prepared to fly a spinnaker, which for me is not viable / safe when shorthanded. We do have an asymmetric cruising chute, but that isn't much help either when sailing lower than a broad reach.
The closest comparison in terms of sail area I guess is sailing goose wing with the genoa poled out, but I would imagine the junk rig is a bit more efficient than this in terms of presenting the sail to the wind and having more area higher up in the clean wind? So on that basis the 37 sqm feels like it should be about right. Ultimately she is not a very easily driven hull so a junk sail which is big enough to sail effectively downwind in very light airs is going to be unrealistically large and I'm probably going to be motoring in that scenario.
I have bit of insight into how a transom hung rudder would work as we have self steering gear mounted on the transom which requires quite a long bracket at the top to get the shaft for the self steering gear vertical, so I think it would be possible, but would be quite a big modification and may be easier to redesign the existing skeg / rudder. Leisure Yachts did make a Leisure 29 which is the same hull design but lengthened to give a longer cockpit and this did apparently solve the weather helm issues.