The lift cradle is unconventional, very sparse and simple.
The sail seems to set with no other standing rigging, apart from mast parrels.
Is it a flat sail?
(The sailplan drawing itself shows other (rather unusual-looking) standing rigging, not utilised in this photo).
The oddest thing to me is, I can't see where the mainsheet starts, or terminates.
Regarding the post on the Horizon 30: amazing amount of accommodation, the aft quarters must be massive - it would make an excellent liveaboard, (and I don't mean that in any disparaging way) however I am sceptical when I read claims of this sort of boat "beating the pants off" bermudan rigged boat boats. The "vortex lift" idea might not be original - sounds like one of Slieve's ideas from years ago, but that is all about plan form, and the planform shown here leaves me a bit skeptical of that too.
Still, they're all good, and nothing like a little bit of mystique, and "point of difference".